What the Media Missed About Elon Musk’s $150 Million Augmented Brain Project
Elon Musk is known for trumpeting bold and sometimes brash plans. So it was no surprise last week when the Tesla founder made an announcement—in front of a live audience and streamed online, with a video trailer and thematic music—that his new company Neuralink plans to sync our brains with artificial intelligence. (Don’t worry, he assured the audience, “this is not a mandatory thing.”)
What was surprising was the breathless coverage in most media, which lacked context or appreciation for the two decades of research on which Neuralink’s work stands.
